Guide to Europe and Guide to Iceland are part of Travelshift, an internationally recognized travel technology and services company. Our roots in Iceland go back to 2012, when we set out to make travel easier, more reliable, and more inspiring for visitors from around the world. Since then, we have unified thousands of local partners and become one of the most trusted names in travel planning and booking.
Our commitment to quality and customer satisfaction has been recognized with prestigious industry accolades. We are proud to have been named World Travel Awards’ Iceland’s Leading Travel Agency every year from 2017 through 2025, reflecting consistent excellence in service, innovation, and traveler support. We have also been honored as Iceland’s Leading Destination Management Company from 2020 through 2025, showcasing our strength in creating seamless, high-quality travel experiences.
In addition to World Travel Awards, our platform has earned Tripadvisor Travelers’ Choice Awards, including recognitions in 2023 and 2025, underscoring our strong customer satisfaction and thousands of positive traveler reviews across tours, accommodations, and services.
Below is a selection of the awards that reflect our ongoing dedication to excellence and our passion for helping travelers explore Europe and beyond.
